What is "search engine placement?" Search engine placement is to a website like location is to real estate. The better search engine placement you have, the more quality internet traffic you will get. If you have a retail storefront, the better location you have the more walk in traffic you will have. Now in both instances, it is still your responsibility to get the sell. How do you get that search engine placement" There are several ways. Most people when they are first starting out rely on pay-per-click advertising. This is when you bid on clicks with the major search engines (Google, MSN, and Yahoo). A lot of the minor search engines offer this too, but it is not as popular. The problem with pay-per-click advertising to achieve good search engine placement is that;

1) It gets very expensive quick. 2) As soon as your competition wants to outspend you, they can take over your search engine placement and move you down, or worse yet, back a page. 3) Your competition can click on your ads to raise your advertising costs. 4) Consumers are getting smarter all of the time and click on the organic searches more often than the paid searches.

This leaves the organic searches on the search engines. You want good search engine placement to for your traffic. How do you get good search engine placement? Most people think that there is some form of black magic involved but it really comes down to a few simple things and hard work;

1)Good content on your website-let the search engines know what your website is about. 2)Search engine friendly URL-does your URL tell the search engines what your site is about? 3)Links, especially relevant links both within your website and external links.

It is really that simple. If you take care of the little things the SEO black magic will follow and you will get that good search engine placement that you have been looking for.

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